Search Engine Optimization

Search Engine Marketing Overview

Some people achieve “Top 10” placements in major search engines and yet fail to get positive results. Others who get “Top 10” placements experience high-quality traffic that results in increased sales and conversions.

So what makes the difference? Our SEM professionals make a point of knowing, not guessing, about the online behavior of your ideal target markets and then create SEM plans based upon that knowledge. Here is how we do it:

Strategy #1:  Real-time Keyword Research and Analysis:

We uncover the hottest keywords used in actual searches by your target audience.  Our clients are often shocked when they see the real search phrases that prospective clients use because they are not always the same ones our clients have on their sites. This is a very important point to understand:  Let’s say, for example, you are a physician in Atlanta.  Your web site uses the words “Atlanta physician” or “physician Atlanta” on every page. If your target market uses “Atlanta doctor” in their searches, your web site will never appear on the search engine results pages. That is precisely why successful search engine optimization must begin with keyword research. By discovering and applying the precise keywords being used by your target audience to search for sites like yours, you'll see your traffic steadily increase.

Here’s how our keyword research differs from other search engine marketers:

• We examine actual, real-time searches initiated by your target audience in the last 60 days in order to determine phrases that have the highest demand and the lowest competition in each of the major search engines.
• We extract the hottest and most relevant keyword phrases from 352 million queries and we compile a list of the top phrases, topics and subject matter.
• We examine real-time data for the most commonly misspelled keywords for possible inclusion in your list of "candidate key phrases".
• We research the relative number of searches conducted on multiple search engines for the candidate key phrases.
• We identify competing websites for those candidate key phrases.
• We determine the relevancy of those candidate key phrases to your company's value propositions. Then we use this in-depth information to narrow down the list of keyword phrases and present you with a top performing list of up to fifteen (15) of the very best phrases that will drive the maximum amount of targeted traffic to your website. We then optimize your website using the exact terms you have approved. 

Strategy #2:  Research Target Audience Behavior

• We watch for trends in your target audience's behavior and build a high-performance strategy based on what they are actually searching for. 
• We employ “lateral thinking” strategies that aim to introduce and match your content to exactly what the target audience is looking for. 
• We use only accurate, quality research data to build rock-solid, optimization strategies that are completely customized to your web site, your target audience and your business goals.

 Strategy #3:  Construct High-Performance Pages

Information pages are designed to achieve high rankings with specific search engines and generate targeted traffic for your web site. To accomplish this:  

•  We construct high-performance information pages 
• We optimize your content, articles and feature stories for these pages based on our researched keyword findings (one keyword phrase per page).
• We develop new content with key information that is most likely to compel visitor response, using our experienced content writers who write content that appeals to your two most important audiences:  1) search engines, and 2) prospective customers.

Strategy #4:  Optimization

We optimize the structure and content (both text and images) of your web site pages, where applicable, to improve your site’s ranking in search engine results for the selected keyword phrases. This process includes:

• Development of optimized page content with up to five (5) keyword phrases.
• Optimization of title tags, description meta tags, and keyword meta tags for each optimized page.
• Creation of a Site Map to help human visitors and search engine robots find all pages of the site.
• W3C Markup Homepage Validation, if required.

Strategy #5:  Registration with Each Major Search Engine

• We register each high-performance page of your site with each major search engine (instead of just registering your site as a whole).
• We follow the submission guidelines of each search engine for optimal performance.
• We process submissions in a special sequence to get optimal results fast.

Strategy #6:  Monthly Maintenance

We monitor and maintain the optimization of your selected keywords for twelve (12) months from the date the website is launched. This maintenance includes:

• Performance and competitive analysis reporting.
• Ongoing adjustments to optimized pages to ensure effectiveness.
• Search engine re-submissions, where required.
• Search engine strategy discussions with you by phone or email.

Strategy #7:  Monitor the Rankings of Information Pages

We regularly monitor your web pages' positioning in the major search engines.  You'll find out in minutes, rather than hours, how you rank on every keyword or phrase that is important to you on each of the most important search engines. 

We also track visitor activity on your site to answer questions like: "What keywords are people searching on to find my site?" and "Which search engines send me the most traffic?" and more.  This valuable data helps ensure continued success while giving you measurable results for your SEM efforts.

Strategy #8:  Monthly Positioning Reports

You will receive monthly positioning management reports that give you important information such as:

• An overview of your search engine rankings by keyword and by search engine. It shows your visibility statistics and latest reported positions.
• It displays what your summary description listings look like on each engine.
• It displays exactly which sites are positioned above and below you.
• Emergency Alerts reveal any instance when you've declined in rank so we can instantly take action. Once your rankings are solid, we work to ensure they stay that way.
• We compare your keyword positions with up to 3 competitors' websites of your choosing.
• We view the effectiveness of every page where a ranking was found and benchmark your progress from month to month.
• We custom tailor your report to include the complete unmodified results from the search engines with as much or as little in-depth detail as you require.
• We keep written logs to ensure all your web pages get submitted and indexed by the search engines.

Strategy #9:  Monthly Statistical Analysis

We provide a detailed monthly analysis of your site traffic so you can track your progress. It includes the following data:

• most requested pages
• least requested pages
• top entry pages
• exit pages
• the countries of origin of visitors who are viewing your web pages
• how long they visit each page
• from where they were referred
• activity levels by day
• activity levels by night
• activity levels by week
• activity levels by hour of the day
• top referring search engines
• top search keywords used and which search engine was used
• plus many more details.

Strategy #10:  Link Building

Obtaining links from important and relevant websites helps your site's rankings on some search engines. We will establish up to 15 ONE-WAY links to your website. These are non-reciprocating links, meaning you don't have to host any links on your site.

Strategy #11:  Ongoing Watchdog Service for Target Audience Trends

We are your watchdog on the web and will conduct regular reviews of new activities, trends and interests among your ideal target audience. We will scour over 352 million queries with a sharp eye to recommend products and services that are in high demand by your target audience. These will be quality recommendations that your competitors will likely never hear about.

Please contact us or call 239-567-9725 for a quote.